At Plenty Of Fish, your privacy is our top priority. Whenever we build a new way for you to meet more people and build new connections, your digital safety is the most important part.
As part of our commitment to transparency into your information, we want to explain how automated decision-making and profiling impact your online dating experience.
What is automated decision-making and profiling?
Europe’s data protection framework, the GDPR (General Data Protection Regulation), uses these definitions:
- Automated individual decision-making: Making a decision about an individual solely by automated means (i.e., using computers and algorithms only, without any human involvement in the decision-making process);
- Profiling: Evaluating certain things about an individual, including interests, preferences or behavior, through the automated processing of personal data (i.e., using computers and algorithms to determine someone’s interests based on his or her online behavior).
How does Plenty Of Fish rely on automated decision-making or profiling?
Automated decision-making and profiling happen behind the scenes. We're always working to improve our systems and algorithms so that you are matched with members that share your interests and passions. Having something in common with someone means you've got a connection, and it's our automated decision-making and profiling that make sure every match has a great connection.
We use these features for the following reasons:
- Connecting Members
We use the info in yours and other member's profile, along with your use of Plenty of Fish (like your location if you provide it), to recommend the most compatible people near to you. We've been known to take all the little attributes that you told us about (including how, when, and where you search) into recommending other members to you, and you to them.
- To make sure you only see ads that are relevant to you, we use information about you to deliver discounts and offers that fit your profile.
- Plenty of Fish is a big place with lots of people, so we moderate to make sure people follow our Community Guidelines, and bots are removed ASAP. We use automated decision-making to promote safety and security and to find those bad actors as quickly as possible, sometimes instantly.
This process impacts any member that attempts anything illegal or unauthorized, and is frequently met with suspended and closed accounts.